Focus on fibre

There’s been a lot of fuss about protein recently. It feels like a new ball, bar or powder is launched every day! But the main macronutrient we don’t eat enough of is fibre, which could be critical for our health.

What is fibre?

At it’s simplest, fibre is a kind of carbohydrate that isn’t digested much, or at all. So it’s judged to contain just 2 calories per gram, compared to 4 for carbs and protein and 9 for fat.
But it’s actually a collection of hundreds of substances that operate through an exceptionally complex series of events. And it’s virtually impossible to know what each sub-fraction does in the body [18].
It is relatively easy for scientists to split it into two main categories though – soluble and insoluble.

– Soluble fibre

Soluble means that it’s broken down by the bacteria in our guts, with some of it being digested.

– Insoluble fibre

Insoluble means that it’s hardly broken down or digested at all.
Whilst some food may contain just soluble or insoluble fibre, most tends to contain a mix of the two.

Why is it important?

For a whole host of reasons, some of which we can’t (as a food company) talk about unfortunately. We’ve highlighted what we can below though, and would suggest referring to the NHS website for more high level details.
  • It helps keep you regular, so fights constipation.
  • It detoxes us:
    • Soluble fibre forms a gel-like substance once broken down, which attaches to cholesterol and removes it from the body [5]. 
    • Insoluble fibre removes things like lead and mercury [12].
    • Our bodies are used to and need a constant flow of soluble and insoluble fibre to help clean themselves.
  • It’s great for the good bacteria in our gut, which play a key role in our health:
    • Soluble fibre contains prebiotics that the healthy bacteria in your gut (known as probiotics) use as food. They turn it into short chain fatty acids that limit the growth of bad bacteria and help improve mineral absorption [8].
    • Increased fibre intake is linked with improved microbiome (the fancy name for gut bacteria) diversity [10]. 
    • Research supports a daily high fibre diet as the most powerful approach to improving bacterial communities in our gut. That’s instead of taking probiotic supplements, because fibre’s their meal of choice [11].
  • It makes us feel full, which can help considerably with weight loss:
    • Studies show that people simply adding more fibre to their normal diets lose almost as much weight as those following specific low-fat eating plans. And the high fibre diet was easier to stick to than the more structured alternative [13].
    • This is probably because the stomach tells the brain to stop eating after a certain volume of food has been ingested. When much of that volume is a low or zero calorie component like fibre or water, you can eat more food but gain less weight [14].
    • Naturally high fibre foods require more chewing. This burns calories and gives your brain longer to register feelings of fullness, meaning you’re less likely to overeat.
    • And because it’s relatively hard to digest, it also helps make you feel fuller for longer [15].
“reduction in microbiome diversity has accompanied a decline in fibre intake”
The precise relationship between fibre and health is still being researched. But when you take all the above into account, it’s no surprise research has found that “those with the highest intake of fibre…had an almost 80% greater likelihood of living a long and healthy life over a 10-year follow-up” [19].
At least some of the benefits of fibre may be down to the micronutrients (like antioxidants) that are bound to it [16]. Most of these aren’t absorbed or processed by the small intestine [17]. Instead they’re broken down by the gut bacteria in the large intestine.
“At least some of the benefits of fibre may be down to the micronutrients like polyphenols that are bound to it”

How much should we eat? And how much do we eat?

According to the NHS, adults should aim for 30g of fibre a day, but most people only get 18g [21].
That’s 40% less than ideal. And the 30g recommendation is probably on the low side given everything mentioned above, with plenty of evidence suggesting significant benefits from eating much more.

Why do we eat so little fibre?

Probably because we’re now eating less and less unprocessed plant foods.
Instead we’re relying on refined / highly processed grains and carbs, and more and more animal based products. Refined carbs typically have the fibre stripped from them during processing, and animal based products contain almost no fibre.
Fruit juices are a good example of this. They’re nutritious to an extent because they contain vitamins, minerals and polyphenols etc. But they basically contain no fibre. And evidence suggests that this results in other nutrients being stripped out too. So whilst they’re very convenient, and probably not bad in moderation, they’re no substitute for eating an actual apple. Read our posts on sugar and whole foods to find out more about this.
Convenience definitely plays a part elsewhere too. With our increasingly hectic lifestyles, it’s ever harder to find time to prepare healthy, whole food snacks and meals.
“the general trend to move convenient, processed food is exacerbated by diets focused on higher fat or protein but lower carb dishes”
And the general trend to more convenient, processed food is exacerbated by diets focused on lower carb dishes. Which often results in less fibre being consumed. We’re all for ditching bad carbs like free sugars and refined grains. But it’s essential not to neglect the good ones, which include fruit and veg!
Finally, fibre’s just not spoken about as much as other nutrients.
According to the British Nutrition Foundation, “fibre is a nutrient where not enough attention has been paid”. That needs to change.
Fortunately, it does seem to be happening. A recent industry article said that fibre’s time in the limelight could now have arrived, for instance. Because of the scale and importance of the nation’s obesity problem in particular [26].

What can we do about it?

An increasing number of high fibre products (and supplements) are coming to market, which helps.
But most of them are based on chicory root fibre (inulin) or other processed fibres like fructo-oligosaccharides, rather than high fibre whole foods.
These processed fibres have benefits in that they’re particularly high in prebiotics. But they’re high FODMAP [27], so can cause digestive distress. And there’s little evidence that adding them to food has the same effect as eating foods naturally high in fibre [28].
“Even companies using processed fibres state that they shouldn’t be used as a replacement for whole foods high in fibre”
Indeed, the American Institute for Cancer Research believes you shouldn’t view chicory root / inulin as healthy alternatives to whole foods. Because whole foods give you not only fibre, but also a vast selection of phytochemicals. Even companies using processed fibres state that they shouldn’t be used as a replacement for whole foods high in fibre [29].
Putting it bluntly, the Center for Science in the Public Interest comments that “The food industry has hijacked the advice to eat more fiber by putting isolated, highly processed fiber into what are essentially junk foods”. Dr. David Ludwig of the Harvard School of Public Health  adds: “Highly processed snack bars typically contain combinations of processed starch and added sugar. They’re low in vitamins and minerals…Just adding isolated fiber back in does not cover up for those nutritional deficiencies” [30].
Because of the complex relationships referred to earlier, it’s hard to see how isolated fibres (including fibre supplements) could be as beneficial as whole plant foods that are naturally high in fibre. Indeed, whole grain fibre has been found to be more beneficial than the same amount of refined grain fibre [31]. This supports the idea that substances linked to fibre may confer important health benefits above and beyond the effects of the fibre itself .

In summary, there’s no substitute for eating more whole foods like fruit and veg, nuts, beans and whole grains.

All of which are naturally high in fibre, including prebiotics. Although chicory root is particularly high in inulin, which is a prebiotic, it can apparently be found in 36,000 different plants. So there’s no need to supplement with added fibres if you already have a balanced diet.
As with other areas of diet / nutrition, try to eat as wide a variety of high fibre foods as possible. It’s the best way to ensure that you get as wide a variety of other nutrients too.
“there’s no substitute for eating more whole foods like fruit and veg, nuts, beans and whole grains”
It’s easy to grab a piece of fruit or some nuts. But it can be hard to incorporate a lot of veg into a busy schedule. And certainly in a tasty way! Given that they’re typically higher in fibre and lower in sugar than fruit, that’s a real shame.

So that’s why we developed vedge bars.

Made with c60-70% whole foods, which are naturally high in both soluble and insoluble fibre, each bar has at least 3.7g of whole food fibre. And they’re two of your five a day (see our earlier post about the power of veg here), with nothing artificial.
Available in a range of enticing flavours, they’re a tasty and easy way of naturally eating more fibre.
To avoid the problems associated with highly refined / processed foods, Dr Michael Greger (author of the enlightening book, How Not To Die), suggests looking for foods where the ratio of carbs to fibre is 5 to 1 or less. Don’t forget to make sure that it’s natural / whole food fibre where possible though!
vedge bars are 4.2 to 1 or less (ignoring the added chicory root fibre in some flavours), compared to an average of over 9 to 1 for the most popular brands of date and nut bars and fruit leathers.


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What our customers say

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