In a world full of ever-changing and conflicting dietary advice, it’s hard to know what’s right.

And it’s hard to find time to do the research yourself.

But few people dispute the importance of fruit and veg. They provide the best nutritional bang for your buck and should be a key part of everyone’s diet, whether at home or on the go.

Whereas most fruits are naturally tasty and convenient though, it’s not the same for veg. So we’re focused on giving them a helping hand, combining them with other plant-based ingredients to provide handy snacks with flavours that pack a punch.

Why? Because we want everyone to enjoy life and be as healthy as possible. And we know that food has a big impact on that.

Different people have different needs though, so we try to be transparent about our ingredients and why we use them. That way you can make an informed choice about whether they’re right for you.

There is a bigger picture too. We think that increasing consumption of plant-based food is good for our planet. We try to minimise our impact on it and are committed to donating at least 1% of our sales (at least 10% of our profits) to causes that help protect it, through our membership of 1% For The Planet.

We also plan to offset both our own carbon footprint and an estimate of our customer’s when they buy our bars. Sustainability experts 3keel will help us with this, calculating our footprint and advising on the most effective ways of offsetting it.

And whilst we’re using plastic wrappers at the moment, we hope to move to compostable quickly. In the meantime anyone buying bars directly from us will receive a pre-paid envelope to return the plastic wrappers to us. We’ll then make sure they’re recycled, through our partners Yes Recycling.

What our customers say

"when you think that you are getting 2 of your 5 a day from just one bar… it is so much easier to eat this way! Genius product"

Charlotte, London

"Its a fabulous concept and for me it really works. A great array of flavours as well as a choice between the savoury and sweet."

Nick, Surrey

"Absolutely delicious!"

Sharona, Milton Keynes

"2 of 5 a day in a healthy snack with low calorie count is a great option."

Matthew, London

"Lime & Chilli and Chinese broccoli were stand outs for taste and originality"

Simon, Bristol