We’re on a simple mission – to help people eat more veg.




Because we know that the more you eat, the better you’re likely to feel. But it can be hard to eat enough of them. 


So we made them the star…of a bar.


Each one contains at least 50% whole veg (not pastes or purees). And as much as two of your five a day.


We combine them with other plant-based ingredients to provide handy snacks with flavours that pack a punch.


There’s one for every time, place and taste. And because there are no major allergens in our recipes, they’re accessible for everyone.

We love fruit too of course. Despite ever-changing and often conflicting dietary advice, we all know that we should eat as much fruit and veg as possible.


But most fruits are naturally tasty and convenient, so they don’t need a helping hand like veg does. And there are already lots of fruit-based snacks out there anyway – the world probably doesn’t need any more!


More importantly, by using whole pieces of veg, our snacks are much lower sugar and higher fibre than fruit-based ones, helping you to snack smarter!


There’s a bigger picture too.


We think that increasing consumption of plant-based food is good for our planet.


We try to minimise our impact on it and are committed to donating at least 1% of our sales (at least 10% of our profits) to causes that help protect it, through our membership of 1% For The Planet.


We also plan to offset both our own carbon footprint and an estimate of our customer’s when they buy our bars. Sustainability experts 3keel will help us with this, calculating our footprint and advising on the most effective ways of offsetting it.


vedge bars were developed in partnership with Gurpareet Bains.

What our customers say

"Absolutely delicious!"

Sharona, Milton Keynes

"Its a fabulous concept and for me it really works. A great array of flavours as well as a choice between the savoury and sweet."

Nick, Surrey

"when you think that you are getting 2 of your 5 a day from just one bar… it is so much easier to eat this way! Genius product"

Charlotte, London

"2 of 5 a day in a healthy snack with low calorie count is a great option."

Matthew, London

"Lime & Chilli and Chinese broccoli were stand outs for taste and originality"

Simon, Bristol

Thanks for visiting us

Whilst you can purchase bars from us from outside the UK, postage can be quite expensive and you'll be responsible for any duty etc.

It would therefore be really useful if you could contact us at [email protected] and tell us which stores / websites you'd like to see stocking us in your country, so that we can make them as cheap as possible for you to buy.

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